Skip to content

2024 - was waren das nur 365 Tage?

The Dancing Queens year 2024

365 days have passed and our two founders Sophie and Bettina agree - a lot has happened:

The Dancing Queens journey is a rollercoaster ride

Sophie, what moved you the most?


"Our Dancing Queens trip was sometimes like a rollercoaster ride. My best moment was in Croatia. That's where we got our SMOVE canvas dance sneakers by Dancing Queens launched. I was quite nervous to see how it would be received by the dance community. On the second evening, an Austrian dancer came along who not only wanted a second pair, but also brought two friends with him and sold them our sneakers in a perfect sales pitch. What could be better than such a recommendation? "


Bettina comments: "Yes, I remember. His sentence was: "Simply perfect, I danced the whole night through with it." I still remember a customer who repeatedly asked for our Customer Care Manager, Fabienne, and when they met, they lay in each other's arms for about 2 minutes to finally get to know each other personally. Fabienne must have done some real magic. It was crazy, how emotional the dancing is for all of us, isn't it?


For me too
Croatia, by the way a highlight, so it was unbelievable that after a free night on the Dancing Queens stand and, of course, dancing, we were able to attend an investor meeting and close the financing round (in our evening outfits and full make-up, of course). Sophie also organized shoes at the same time, as we were almost out of the game after just three days."

Moments of heartache and tears of joy

But surely there were also difficult moments?

Yes, there wereSophie sighs. "We grew so much internationally in 2024 that we were forced to centralize our warehouse in Germany for various reasons in order to ensure optimal stock availability for the entire EU and Switzerland and to keep our costs under control. Previously, it regularly happened that a customer order was shipped from three warehouses, which is simply not sustainable. This was a problem for us with a lot of heartache as we had a great collaboration with the Oeschger packaging service in Wettingen, which some of you will have visited at one of our warehouse sales."


Bettina adds: "There were tears in other places too. For example, it happens from time to time that our employees shed a tearwhen a project doesn't go live as quickly as they would have liked, or that they are so happy about an absolutely appropriate pay rise that they cry. Isn't that the best commitment we can get?"

Dancing Queens a Love Brand

Sophie, how do we actually create such team cohesion?

"The great mindset of everyone is very important Dancing Queens employees: we fight every day to ensure that Dancing Queens a genuine Love Brand for all dancers will be. In addition to long working days, the festivals are also a lot of fun and bring us together."


Bettina adds: "That's right, it was a highlight when I turned to Sharon at 4.30 a.m. at the Bachaturo Festival in Poland and said: 'Sharon, we're closing now, no matter what - otherwise we won't be able to dance tomorrow, or rather we deserve to dance now. We were completely overwhelmed by the demand. By the way, I can really recommend the festival"

Thanks to you 20'000 customers!

What's coming up next year?


We already have some great things up our sleeve:

  • Our Smove dance sneakers will be available in new colors in spring
  • New gadget products such as bottles, towels and bags are waiting for you.
  • We are also continuing to work on dance shoes with outdoor soleso that you can also wear them outside for events or dancing.
  • There's a lot more to come and we probably don't even know a lot of it yet!


We would like to thank you - proud 20'000 Dancing Queens customers - thank you for supporting us to live our dream and Dancing Queens out into the whole world.


P.S. The photo is from our 8-hour supplier visit in Naples, where we ran straight onto the ferry afterwards to have 2 hours in Capri - a long dream of Bettina's. Fun is also a must!

Our best feedback from 2024

Excellent Customer Service

Recently I ordered some items and found their Customer Service being super excellent! Extremely efficient and friendly. Quality sportswear and shoes!

Eli

Fantastic!

A fantastic service at Dancing Queen! I will recommend it to my participants!

Karin

Beautiful shoes

Beautiful shoes and incredibly great customer service! Will definitely be back at Dancing Queens again! 💃🏽

Melicia

Uncomplicated

Great shoes, fast processing and delivery of the order. Also very uncomplicated and competent contact in the case of returns/exchanges.

Neo

Excellent Customer Service

Recently I ordered some items and found their Customer Service being super excellent! Extremely efficient and friendly. Quality sportswear and shoes!

Eli

Fantastic!

A fantastic service at Dancing Queen! I will recommend it to my participants!

Karin

Beautiful shoes

Beautiful shoes and incredibly great customer service! Will definitely be back at Dancing Queens again! 💃🏽

Melicia

Uncomplicated

Great shoes, fast processing and delivery of the order. Also very uncomplicated and competent contact in the case of returns/exchanges.

Neo

Search

Shopping cart

Your shopping cart is empty.

Sorry, we could not find any products in your shopping cart.

Continue shopping