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About us

WHY WE FOUNDED DANCING QUEENS

Having trouble finding a nice and comfortable dance shoe? Bettina had the same problem. Dancing Queens wants to solve exactly this problem. What began as a small warehouse in Bettina's apartment has now developed into a well-known online store for dance shoes.

400+ DANCE SHOES & VARIETY OF FITNESS/DANCEWEAR

Today we have over 400 different dance shoes for him and her on offer and cover all dance styles. We also offer over 200 leggings, tops and jumpsuits. You will also find dance tights and hoodies. This journey is just the beginning, because our goal is to become the largest dance platform in Europe. Stay tuned for more!

OUR DANCE SHOES FROM EUROPE

Most of our suppliers are located in Europe, in particular we source our own collection from Italy. We are constantly striving to expand our range and adapt it to customer requirements.

Our team

BETTINA - CO-FOUNDER, CHIEF MARKETING OFFICER

Our energetic Duracell bunny - between negotiating marketing deals and developing new strategies, she effortlessly juggles the stroller or charms the dance floor with a skillful round of Salsa on2. Her multitasking level? Definitely at a professional level!

SOPHIE - CO-FOUNDER, CHIEF OPERATING OFFICER

Our supplier whisperer - when she's not busy entertaining her son or shooting accurate basketball hoops, she keeps track of everything and makes sure our warehouse is stocked with the latest trends.

SHARON - SOCIAL MEDIA & CONTENT MANAGER

Our dance junkie - she allows you to get up close to the action at Dancing Queens and easily find your new favorite product on our website. When she's not working, she's jetting from one national or international dance festival to the next.

FABIENNE - CUSTOMER CARE

Our good soul - she always has an open ear for you! Do you have questions about shoe sizes? The shoe you ordered is a long time coming or you have any other problem? Fabienne will do her best to do the possible and the impossible for you! She is our superhero in the team and finds the right shoe for every customer in the store.

ROMINA - JUNIOR MARKETING MANAGER

Our cheerful nature - Romina's mission? To build new partnerships and ensure that you can find our products directly at our stand at the hottest dance festivals. In addition, she brings a breath of fresh air to our social media and always keeps you up to date. She doesn't dance herself (yet) - but don't worry, we're working on it!

FRANCO - PRODUCT OWNER ERP

Our inventor - We are constantly growing and developing - Franco is at work in the background to ensure that everything remains smoothly connected and networked. He ensures a perfect shopping experience in our online store and tirelessly optimizes our processes. He's not (yet) on the dance floor - but the question is: how much longer can he resist?

CLAUDIO - EXTERNAL ADVISOR OPERATION

Our strategic mind - As an external advisor for operations, Claudio supports us in making our processes even more efficient. But that's not all - with his expertise, he supports us in many other areas. A true professional in the background - but not yet on the dance floor. But that can be changed!

KATARINA - MARKETING-CONTENT CREATOR

Our communications queen - Katarina ensures that you are always up to date with our newsletters. Whether it's new collections, exciting promotions or insider news - she keeps you well informed. Writing is in her blood, dancing is something she is (still) practicing.

MEMBERS OF THE BOARD OF DIRECTORS SINCE 2024

PATRIC RUPP

Our sports fan Patric is enthusiastic about all kinds of sports and enjoys dancing himself. He has long combined his passion for sport with his profession. As former General Manager Europe at On AG, Patric helps us considerably in the areas of internationalization, sales & marketing and business development. Last but not least, we appreciate his positivity and, like him, have started to enjoy our yes moments in life.

MANUEL REUTELER

Our logistics ace - Manuel's motivation for working with us? He is absolutely not a dancer and simply enjoys new topics. But: with his many years of experience at Swiss Post and his founding experience of Spielmix.ch, he has already successfully experienced almost all of the topics that we are currently dealing with. We benefit not only from his knowledge of logistics and operations, but also from his ability to reduce costs in all areas and to focus on the right pillars of internationalization.

ADVISORY BOARD AND INVESTORS

Roland Brack - Advisory board

Roland Brack is our lead investor & owner Brack.ch. As an advisory board member, he has been helping us with the strategic development of Dancing Queens. The promotion of entrepreneurship is close to his heart. We benefit not only from his many years of eCommerce experience, but also from the numerous exchanges of experience he organizes for his start-ups. We particularly appreciate his very specific feedback on marketing measures.

Norbert Zeller

Norbert Zeller is an experienced business angel and President of Startangels Network. With his many years of expertise in scaling start-ups, he provides us with targeted support in financing rounds and strategic growth. His deep understanding of corporate development and investor management helps us to set the right course for a successful future.

Christoph Weber

Christoph Weber is the former Head of Private Banking at Zürcher Kantonalbank and a passionate dancer himself. With his extensive experience in supporting start-ups and his strong network, he makes a significant contribution to the further development of our business, particularly in the financing round. His broad expertise in entrepreneurship and strategic growth makes him a valuable asset for our future success.

WE WERE PART OF

THE LIONS' DEN SWITZERLAND!

42 start-ups pitched their business ideas to well-known investment professionals in seven episodes of the fourth season of "Die Höhle der Löwen Schweiz" in the hope of securing a deal. We made it onto the show on TV channel 3+ and were part of the second episode on October 11, 2022. More details? How we celebrated the event? Our Lion's Den collection? You can find it all here:

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